Doorway.jpg

intuitive and innovative cultural insights to shape your brand and drive commercial growth

Why Us?

WE CONSISTENTLY DELIVER ON 3 CORE PRINCIPLES

1. WE ARE ROUTINELY TOLD THAT WE GO ABOVE AND BEYOND

Our team has the experience to deliver compelling, impactful insights that tell a clear story and provide tangible, strategic recommendations

 

2. WE ARE CURIOUS ABOUT PEOPLE AND UNDERSTAND THAT THEIR STORIES ARE MORE THAN SKIN DEEP

We believe each respondent is a person who has a story to tell. We take care to understand the needs and motivations that lie beneath

3. EVERY BRIEF IS UNIQUE AND DESERVES A UNIQUE APPROACH

We carefully craft well-thought through, tailored approaches and we work closely with clients to get the best quality out of
each stage

“Syren were a fantastic partner at helping us unravel the relationship women have with celebrity entertainment, and their expertise with female brands was evident in their thinking, approach and deliverables.  They developed a clear and rich segmentation that was easy for non-researchers to understand and act on. They were also a pleasure to work with!”

- VP Audience Research & Analysis NBCU

What We Do

map with UK where we go2.jpg
 

Our Reach

 

We have capability in every continent (Ok, not Antarctica) and a global research network

 

 

WE HAVE WORKED IN:
THE AMERICAS: USA, Mexico, Colombia, Brazil, Canada, Trinidad, Dominican Republic
EMEA: UK, France, Spain, Sweden, Finland, Germany, Italy, Netherlands
Lithuania, Latvia, Poland, Czech Republic, Russia
MIDDLE EAST & AFRICA: Nigeria, Kenya, South Africa, UAE
ASIA AND AUSTRALASIA: Taiwan, China, Australia, Japan, Hong Kong, Singapore
Please get in touch if you would like to discuss research in other markets

A FEW OF THE CLIENTS WE HAVE BEEN LUCKY ENOUGH TO WORK WITH

the syren Blog

shutterstock_335639795.jpg
 

There's nothing quite like talking to someone who is interested in what we do

"The work that Syren did was phenomenal and had a huge impact on how we think of and market our brand: in a time where the engagement with the brand was declining and performance was softening, we landed on two strong innovation ideas that managed to excite and reignite our marketing and sales team behind the vision of it becoming an icon of modern femininity in Africa. Though not the primary objective of the research,  Syren’s razor view of our target consumers' lives was a reality test on how we should position and talk about the brand to achieve our vision. Last but not least it made us seriously re-consider how we do research and start including more social media to connect more profoundly with our consumes and get to richer insights"
- Consumer & Cultural Insights Manager, Global Innovation, Diageo