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Insight and Strategy Specialists

 

We Are

curious × creative × Collaborative × honest

 

Why Us?

WE CONSISTENTLY DELIVER ON 3 CORE PRINCIPLES

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Our team has the experience to deliver compelling, impactful insights that tell a clear story and provide tangible, strategic recommendations

 

We believe each respondent is a person who has a story to tell. We take care to understand the needs and motivations that lie beneath

We carefully craft
well-thought through,
tailored approaches and we
work closely with clients to
get the best quality out of
each stage

 

What We Do

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Our Reach

 

We have capability in every continent (Ok, not Antarctica) and a global research network

 
 

WE HAVE WORKED IN:
THE AMERICAS: USA, Mexico, Colombia, Brazil
EMEA: UK, France, Spain, Sweden, Finland, Germany, Italy,
Lithuania, Latvia, Poland, Czech Republic, Russia
AFRICA: Nigeria, Kenya, South Africa
ASIA AND AUSTRALASIA: Taiwan, China, Australia
Please get in touch if you would like to discuss research in other markets

A FEW OF THE CLIENTS WE HAVE BEEN LUCKY ENOUGH TO WORK WITH

the syren Blog

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There's nothing quite like talking to someone who is interested in what we do

"The work that Syren did was phenomenal and had a huge impact on how we think of and market our brand: in a time where the engagement with the brand was declining and performance was softening, we landed on two strong innovation ideas that managed to excite and reignite our marketing and sales team behind the vision of it becoming an icon of modern femininity in Africa. Though not the primary objective of the research,  Syren’s razor view of our target consumers' lives was a reality test on how we should position and talk about the brand to achieve our vision. Last but not least it made us seriously re-consider how we do research and start including more social media to connect more profoundly with our consumes and get to richer insights"
- Consumer & Cultural Insights Manager, Global Innovation, Diageo