About us
Syren is a small energetic company.
A dynamic, flexible way of working is reflected in our very set up and style.
We are a dynamic bunch of smart, switched-on thinkers. We are not a consultancy. This brings a new ethic of collaboration, openness and freshness to the way we do business.
Our inspirational experts are at the height of their careers... with enough experience to pull it off, but still passionate and enthusiastic about the work they do.
Our collaborator pool brings fresh eyes to the projects we run for you. Examples of their areas of expertise:
Cultural insight and Semiotics
Qualitative research
Quantitative research
Desk research
Ethnography
Creativity
Facilitation and Training
Graphic and Structural design
Communications: specialists who bring ideas to life
A large database of cultural & academic experts
We worked with Syren to help identify the strategic role of make up within our portfolio. Syren gave us deep insight into the make up consumer in key worldwide markets, created a segmentation for targeting and provided tangible outputs and actions to grow this part of the business
International Head of Market Research, The Body Shop
I get all the experience and depth of thinking associated with larger agencies, but with a dedicated, experienced personal contact with time to manage the project in a hands-on way... I can always get through to you for a point of view, and ultimately really feel that you value our business
Planner, William Grant & Sons