About us > Syren Associates
We have a strong network of Associates who we draw on to put together dedicated teams to bring you the very best experience on each and every project. We work with a wide range of collaborators, and below are just a few examples of our network. Check back soon for new partners...
Natalie Hughes
Natalie has worked on a whole range of brand challenges in sectors including healthcare, financial services, communications, new media, oil & petroleum, food & drink, personal care, household, entertainment and fashion. She has helped to create brand growth in declining markets, revitalised mature brands, created completely new brands and products and explored questions as intriguing as ‘how do we encourage men to talk to pharmacists about their health’ and ‘can we create a financial services product for the homeless?’.
In pursuit of brand growth opportunities and new ideas, Natalie gets into the lives, hearts and minds of brand audiences both externally and internally. This has put her in some privileged and peculiar situations. She has tried out the latest waxing techniques with Veet consumers, conducted ethnography with cat owners, accompanied specialists on their hospital rounds and listened to the fears and frustrations of patients with terminal cancer around the world.
Hannah Nutley
Hannah’s expertise is in activating brands from the inside out. Her specialism is in coaching individuals and teams to 'be the difference' in their organisation - to lead themselves and others to create big results.
Her expertise in the context of Syren projects lies in getting a company behind the brand. This is led and delivered by Hannah's unique blend of skills and experience as a coach, trainer, mediator and facilitator.
Recent client experience includes Royal Mail, The Post Office, Unilever, HM Government COI, Sara Lee and Nestle. Most recently, Hannah and Emma have collaborated together to deliver influencing training to the whole team of Directors at Millward Brown.
For more information, please see: www.getreadytostandtall.com
Mercedes Fábrega
Mercedes is a Spanish national and experienced qualitative researcher with over twelve years experience moderating both in English and Spanish. She previously worked at Added Value and t-mobile and has particular expertise in pan European, US and Lat Am projects.
She is fascinated by what motivates people to do things - whether they are customers, consumers, employees or friends. Understanding how someone ticks can unlock huge changes in behaviour. Working together, we have explored consumer behaviour on categories as diverse as shoes, female sexual dysfunction, fostering, organic milk and breast cancer.
"What I enjoy the most about doing research with women is when I feel I have created an environment in which there is no more 'respondent' and 'moderator' but just women chatting openly and honestly about issues that are relevant for them".
Ute Rademacher
Ute is a German national who acquired her expertise at leading global agencies, and was until recently Qualitative Research Director at Ipsos in Germany. She has conducted research on topics ranging from automobiles to zinc supplements, with projects that have taken her to the United Kingdom, France, Italy, Spain, Belgium, Sweden, Denmark, USA, Mexico, South Africa, Ghana and Kenya.
She also worked in Cape Town for some years. Ute and Emma have worked together on pan European projects in the pharmaceutical category (Boehringer Ingelheim, Lilly, Fresenius), alcohol (Russian Standard, William Grant & Sons) and internet (eBay).
"My study "Bag Stories" confirmed that the mega trend of feminisation is not only about women. It is about broader feminine qualities or skills: being open, communicative, emotional, social or collaborative. You can read more Here"
Working with Syren was a delight, they spent a lot of time getting to the heart of our issues and needs, and as a result they put together a workshop that was not only excellent in terms of content but was delivered with just the right tone and pace. I found the day stimulating, fun and extremely useful
Senior Director, Millward Brown