consumer trends

Finding Trends in Millennial Culture

The Issue

We needed to understand emerging trends among young millennials for our media clients. Getting under the skin of how they approach relationships to inspire more up to date and relevant content.

What We Delivered

We drew on associates in other markets to pull together a series of globally relevant millennial trends platforms. We were able to deep dive into the way that millennials are influenced by their digital world and we demonstrated how dating and relationships are changing at breakneck speed. We saw that gender is becoming increasingly fluid through trends platforms such as 'Alpharella', 'Infinite Polyamory' and 'Testing the Limits'.