What we do > How we work
To generate real insights into how consumers think and feel about your products, you need to dig beyond what people tell you.
We meet consumers in their own environment and use their social networks. We benefit from our feminine curiosity. We use our female intuition. We complement this with fact based evidence. We employ a range of different tools to access consumers' underlying emotions to change their behaviour.
New frontiers, not raking over old ground
Research that illuminates, not just validates
Taking research out of the market research department and placing at the heart of business decisions
We have harnessed thinking about gender in a number of tools such as Gender Trends and a Female Values Map. These are often used as an input to projects and workshops but are precisely that - always an input and never a complete solution. For a bite-sized morsel of any of the above, please call us.
To receive a brochure of our latest trends, please email us
Working with Syren was a delight, they spent a lot of time getting to the heart of our issues and needs, and as a result they put together a workshop that was not only excellent in terms of content but was delivered with just the right tone and pace. I found the day stimulating, fun and extremely useful
Senior Director, Millward Brown