There's nothing quite like talking to someone who is interested in what we do
"The work that Syren did was phenomenal and had a huge impact on how we think of and market our brand: in a time where the engagement with the brand was declining and performance was softening, we landed on two strong innovation ideas that managed to excite and reignite our marketing and sales team behind the vision of it becoming an icon of modern femininity in Africa. Though not the primary objective of the research, Syren’s razor view of our target consumers' lives was a reality test on how we should position and talk about the brand to achieve our vision. Last but not least it made us seriously re-consider how we do research and start including more social media to connect more profoundly with our consumes and get to richer insights"
- Consumer & Cultural Insights Manager, Global Innovation, Diageo