What We Do
An international network to deliver global insight. Encompassing qualitative research, co-creation, online qual, ethnography, quantitative research, segmentation and concept & pack testing
Our innate curiosity means we approach the world with eyes up. We absorb, collect and understand signifiers and identify the patterns that lead to trends
We have expertise in helping clients better understand female values. We help them to create more compelling and stronger connections between women and their brands
We believe in getting close to consumers before meeting them in person and keeping our eyes wide open when in market. We believe by topping and tailing the focus group/workshop with ‘Their Space’ we elicit deeper and richer insights that help place the project-specific objectives into context.
Planning and running workshops from quick brainstorms, innovation, planning and strategy sessions to events with content designed to immerse, inspire and provoke a reaction
Whether developing single-market or multi-country segmentations our analysis extends from market understanding and typologies to profit pool analysis and growth strategies. Our in-house capabilities mean that our segmentations are always flexible and actionable