Female consumer marketing > Recent Projects
We love rolling up our sleeves and solving clients' problems. Here are some examples of recent projects where we have worked with organisations to apply this thinking...
Creating a strategy to grow the make up category for a major international health & beauty brand
Innovation around the weight management opportunity in the cereal category
Defining the positioning for a female-targeted liqueur, launched in the US in 2008
Creating a segmentation for the women's division of a major footwear retailer & manufacturer, in three markets and with global application
Developing optimised communications and packaging for a diet food brand
Developing semiotic codes to help a major pharmaceutical company launch a new female targeted drug
Building a partnership with a major automotive brand to optimise their internal organisation and external consumer touchpoints around the needs of female consumers
Developing bespoke trends as a tool for ideation for a major global male grooming brand
I found Syren's strategic input particularly useful and valued their ability to read between the lines of consumers. It was easy to work with Emma in particular as she really "listens to the brand" and owns the brand challenges you share with her.
Brand Director,
Raynal et Cie brandy