Who we work for > Renault
Brief
"We sell 80% of our two largest carlines to women, but we don't engage with them emotionally. How do we make the Renault brand more appealing to women?"
Approach
Increasing Renault brand engagement with women at all points of customer interface.
We identified elements of the current brand positioning that resonated with female consumers.
We then translated findings into recommendations to activate the brand amongst this audience.
Solution
Showroom Design
Insight generation, including semiotic analysis and consumer accompanied dealership visits. Writing 3-D design agency brief and liaising with design partners.Internal organisation alignment
Range of activity, including stakeholder interviews, half day Collaborator Cascade workshops.External brand communications
Ongoing consultancy work to advise on key communications.
I found Syren to be very efficient and highly professional. I was hugely impressed with Emma's knowledge and understanding, in particular her approach to developing new product ideas and formulating strategy. She is both flexible and focused in her work
Marketing Manager, OMSCo