What we do > Services
We're always being asked what process we take but here's the snag: we don't have one. Taking the same old approach produces the same old effects. A rigid process can be a short cut for common sense.
We have experience in six main areas of business:
Brand strategy and positioning
Brand architecture, segmentation and portfolio management
Quantitative Research: U&A, concept testing, brand-health assessment, 360 comms testing
Getting the company behind the brand
Communicating the brand externally
Innovation and NPD
The project identified and brought to life particular typologies, enabling us to focus our marketing and product development with crucial customer insights at the fore. We not only developed a better understanding of existing consumers but more importantly restructured our segmentation by introducing new typologies.
Head of Marketing, Duo Boots