An avid reader with a deep interest in anthropology and social development.
Strong insight skills with strategic and commercial pragmatism. Her career began at Millward Brown before joining Added Value and has included a client side planning role at William Grant & Sons. Amanda joined Syren as partner in 2010.
Emma Laney Smith
Linguaphile and naturally curious about exploring and absorbing current trends.
Brings creative thinking and application along with excellent insight, brand development and communication skills. Her career began at Added Value and has included roles in brand management at Coca Cola and heading-up trends at McCann before founding Syren in 2005.
A straight-talking attitude fuels his stand-up comedy persona. Inquisitive and unafraid to try new things, take a risk and try something new.
A well versed qual facilitator with a strong quant and statistical experience gained at Millward Brown.