Female consumer marketing > The opportunity
Building female market share is key for any 21st century business.
Over the past four years at Syren, and on numerous client projects targeting women prior to that, we have developed a huge bank of knowledge on this market.
Marketing to women doesn't mean developing a separate niche campaign. It is about speaking to the unique needs of women and directing a greater proportion of your marketing emphasis to the fastest growing market segment. It means engaging with the target group most likely to become walking advocates for your brand.
As with any consumer target, it is important to connect with and engage with women, not market at them.
Women are more different from each other than men are. Their needs and values often map more diversely. This requires a bespoke approach and an ability to hunt out the real insights that lie behind what people say.
Our research is underpinned by a deep understanding of human behaviour, drivers and values. Women have a different set of values, attitudes and preferences. This translates to a different set of requirements from the brands, products and services they consume.
Syren has some ground-breaking ideas about how we can market to the 21st century woman. It understands how to respond to women's specific needs, behaviours and attitudes. Emma has been one of our consistently top-rated speakers at our dedicated Marketing to Women conferences in London in the last two years.
CEO, Rethink Pink